How to Prepare for (and Take Advantage of) Smart Cities?

IT News

Almost two-thirds of the world’s population is projected to live in urban areas by 2050. Cities aren’t just getting bigger, they are also becoming smarter thanks to an integration of digital telecommunications technology and future-thinking business initiatives.

A smart city improves the lives of its citizens by using the latest technology to optimize all aspects of city planning, services and business innovation. Cleaner air, lighter traffic, accessibility, efficient waste management and crime-reduction are only a few of the potential benefits that a digitized city can provide.

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5 Powerful Design Trends for Websites

IT News

As we find ourselves in an increasingly digital age, boasting exponential rates of production and innovation, design trends can come and go like the seasons. Some endure, some disappear and some just keep coming back.

New business owners and seasoned companies alike are always looking for ways to present their products and services in a fresh yet familiar way. This challenge of finding a balance between tried and tested techniques vs creative experimentation is essential for any web designer striving for success.

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Websites Vs. Mobile Apps: What’s more important?

IT News

For some start-ups with limited budgets, making the right decision can mean the difference between having exponentially larger sales, or being left with a costly, under-used piece of software that brings little benefit to their bottom line. While some companies can afford having both, others need to make a choice: either exclusively focus on a website, or wait until business expands and it’s possible to invest in a mobile app.

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What is Cloud Scalability? (And how to use it to grow)

IT News

As cloud computing continues to evolve, companies can use the technology to scale their operations efficiently.

One of the most important developments in IT over the last decade has been the rise and advance of cloud technology.

With cloud computing, companies can effectively outsource their data storage, hosting and processing needs at the push of a button, providing them with a level of flexibility that could only be dreamed of in the not-so-distant past.

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Digital Behavioral Design: 3 Key Practices

IT News

UX/UI designers are using lessons from psychology and AI to build interfaces that are seamless – and irresistible.

What do you get when you merge behavioral psychology with digital design and technology? The answer is a radically-expanded universe of possibilities for how to grab users’ attention and guide them towards outcomes and conversions on your website or app.

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How to Quickly Develop your E-commerce Website

IT News

Using outsourced IT can rapidly accelerate your time to market.

The last year has demonstrated how important having an online presence and e-commerce channel are for businesses of all shapes and sizes.

While e-commerce was already growing at incredible rates prior to 2020, the pandemic created conditions where companies with online channels were often the only ones that were able to survive recurring lockdowns and disruptions to normal, physical commercial activities.

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Competitive advantages of a custom-developed web application

IT News

You’re about to build your web application and wondering if custom development could be right for you. What are the differences between a pre-defined IT solution and custom development? How can you be sure that you’ll be well supported, especially when it comes to securing your data? We’re going to provide answers to these questions. And finally, we’ll explain how to further reduce your costs thanks to IT outsourcing in a foreign country.

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E-commerce: getting visitors to buy

IT News

You generate traffic on your e-commerce site. You’ve understood how to make your visitors aware of your products. Your visitors express an intention to buy your products, but they just don’t make it all the way to checkout, or not enough. Typically, they may browse your site, land on a product page, sometimes even put a product in a cart, but they don’t go to the final validation of the transaction and leave by abandoning their cart.

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How to design a landing page that meets your objectives

IT News

A landing page is a web page that aims to encourage a visitor to take an action. In general, this type of page is effective when a single, simple action is performed – for example, a single click of a button. In this way, a landing page meets a clear and simple objective.

So far, it would appear that creating a landing page isn't complicated. Well, almost... A landing page will pay off, provided you know full-well who you’re engaging with. You need to know your target precisely: their profile, their expectations and their needs. Without this knowledge, it will be difficult to build an effective landing page.

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