In a world where the race to innovate is the main driver for companies, new ideas are coming in. But not all ideas are developed and transformed into a product. They must first be sorted out.
Which idea is profitable? How do you know if it will work? How do you attract investment, resources and expertise to a project?
Web-design is basically the internet’s architecture industry. Within the e-commerce sector, there is zero chance of business success without taking time to design and maintain a smart website.
Websites are e-homes for online businesses and that’s why it’s important to consider how to design an attractive company website that instantly connects your business to your customers.
As our time spent online increases, web-designers have to visualize and create accessible websites that are easy to navigate and able to provide a seamless flow of useful information.
What is the purpose of an MVP? When is it used? The concept of a minimum product will allow you to save money and to quickly collect feedback on whether your users are interested in your product.
The term MVP (Minimum Viable Product) was first used in 2001 by Frank Robinson, co-founder and president of the company SyncDev. The term was later made popular by Eric Ries (American entrepreneur and author of the bestseller The Lean Startup) and Steve Blank.
You have an idea, you think it is great and you want to exploit it. So you are going to create a prototype, a first version, in which you have put a lot of hope, and have invested time and money. But will your project succeed? Will it be as successful as you had imagined? Are you on the wrong track or have you hit the jackpot?
No idea, you might say, because you still don't have the proof that your project will work.
In one of our previous articles, we deconstructed what is a penetration test, also called an intrusion test. After having gone through and defined this method, it is now time to go deeper into the implementation of the pentest. This article aims to show you the different types of tests you can deploy during a penetration test.
At a time when we regularly hear about cyber security, Internet security and digital attacks, have you heard about the Pentest? Otherwise known as penetration testing, what does this concept mean and where does it lead us? Read on and discover all this in our article.
To begin with, there are several concepts that should not be confused: a penetration test is quite different from a security audit, which is not the same thing as a vulnerability scan. But don't worry, if you read our blog regularly and subscribe to our newsletter, all these concepts will soon be clear to you.
Being up to date on new developments in digital marketing and e-commerce is paramount to keeping up with the competition.
As technological evolution continues its course of exponential growth, it is only natural to encounter new digital marketing trends every year.
Keeping an eye out for such trends can make the difference between failure and success in an increasingly competitive digital economy.
Working on the Search Engine Optimization of a website during the design phase – before it goes live – is of paramount importance. Taking the step to take your business online is great, but once your site is developed, you’re going to need to think about making it accessible and easy to find. If your website sells shoes that's all fine and well, but do you know how many other businesses also sell shoes on the Internet?
How do you plan to get people to find you, visit your online store and then buy from your site and not one of your competitors? All of this can be planned and structured through a process called natural referencing, or SEO.
When designing a website, there always comes a time when you ask yourself whether or not to include a blog on it. A section dedicated to current news and information provides an additional lever for attracting traffic through natural referencing.
For starters, blogs appeal to search engines. A blog represents a space dedicated to communication on specific subjects. Readers can interact with the articles by posting comments. Companies use the blog to report and provide expertise on various topics. A blog section also allows them to promote their services and products in an intelligent way. The blog continues to prove its worth as an effective marketing tool for generating leads on a website.
Your web app is live. You've got a well-thought-out traffic generation strategy in place, which you've spent time and thought on. So why is your conversion rate not up to your expectations? An obvious lever for improving your conversion rate is the contact form. The contact form is an element that needs a lot of care, attention and optimization to make it easy for your visitors to get in touch with you.
This article aims to give you some actionable advice for improving your contact form.