Storytelling : how to use it for your brand

IT News

Today, storytelling demonstrate one of the most effective ways to link your audience to your brand. It represents the art and manner of storytelling by focusing on the sensitivity, memory and emotion of your audience. It is used in an effective manner; this process personalizes your audience's experience with your brand and makes it much more participated.

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The 10 commandments of Product Owner

IT News

THE 10 COMMANDMENTS OF PRODUCT OWNER

1 – You shall have TECHNICAL knowledge

You have technical knowledge or a strong thirst for technique, which allows you to better communicate with the developers and better understand their constraints.

2 – You shall incarnate MASTERY over Product Backlog

You know the backlog of the product by heart. Your main tasks: create and update them. Each and every modification or addition you make, is well thought out, in order to maintain the goal of delivering a final product that meets users' expectations as much as possible.

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What is Design Thinking & how the companies use it?

IT News

Design thinking requires a cultural change in your organization. Despite its name, Design Thinking is not a concept which is exclusively reserved for designers. Very rooted in creativity, Design Thinking is a technique that startups, small, medium or large companies use to solve their particular issues.

According to John Oswald, Global Director of Futurice, Design Thinking is a breeding ground for design, business and technology, that communicate together to solve human issues. Since then, the term has been a little tarnished, to do Design Thinking, one needs more than just ideas.

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How to write a good IT product specification?

IT News

It's obvious that a lot of mistakes on a computer project or failures due to an incomplete product specifications. It may not be clear enough or properly structured. Here is a list of good practices to respect in order to minimize misunderstandings and misinterpretations, in terms of the specifications that seem to jeopardize a web product. Writing a specification for a computer software is taking the time to jot things down clearly and precisely, right from the beginning.

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How workshops guarantee the success of a project ?

IT News

The development of complex IT projects require to a solid foundation of knowledge. To build such a foundation, it's necessary to organize a functional workshops.

Let’s take the example of a telecom operator, who wants to redesign its CRM and its billing system. This project will simultaneously make an impact on several departments: direct sales, indirect sales, billing, customer relationship management, marketing, etc.

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Offshore IT: working remotely with an international team

IT News

It's common to work with people of different cultures. Today, the exchanges are globalized and this even more in the world of the Offshore IT.

These differences together produce human enrichment as well as misunderstandings. Multiculturality must be mastered in the company whether your customers, colleagues, teams, partners or subcontractors.

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15 golden rules to succeed in your offshore IT project

IT News

You wish to entrust the computer development of your application to an offshore company where you want to go. The purpose of this article is to give you some ideas to get started in this multi-cultural adventure.

These rules apply to any type of provider, whether international, large or small.

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Case study: from briefing to the delivery of a website, or an application

IT News

Specifications must be established from the start

What exactly happens when a company outsources an IT project, whether in France or offshore? First of all, the IT company providing software engineering services cannot launch the project without receiving site models and a precise specifications booklet. “If we do not receive these items, we put customers in touch with a design agency to prepare them,” said Romain Juillet, co-founder of Bocasay. Then, we divide the project into different tasks to get an estimate of the overall timeframe required.  

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What are the key steps of an outsourced IT project ?

IT News

When managing an IT project, companies very often underestimate preparation efforts. Let’s go over the key steps to follow, in order to achieve a successful IT project

Do not dive in head first. The outsourcing of an IT project, especially when carried out offshore, requires preparation. Each project depends on the company that handles it. It is largely based on the company’s operation methods and its human resources. A growing SME does not take the same measures that a large company would. And therefore, one must be ready: “the first question to ask is: is my project compatible with outsourcing ?” stresses Romain Juillet, co-founder of Bocasay.

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