Total Experience: A New Approach to Retail Business Strategy
As the COVID-19 crisis continues to disrupt traditional markets, imaginative ways of engaging customers are essential.
The Internet has dramatically changed the way human society interacts and operates, and this is perhaps no truer than in the realm of commerce, trade and retail.
The idea that businesses need to offer more than just products to customers has been around for a long time. Indeed, it could be argued that the birth of advertising in the 1920s was based on an idea of selling ideas rather than products.