Total Experience: A New Approach to Retail Business Strategy

IT News

As the COVID-19 crisis continues to disrupt traditional markets, imaginative ways of engaging customers are essential.

The Internet has dramatically changed the way human society interacts and operates, and this is perhaps no truer than in the realm of commerce, trade and retail.

The idea that businesses need to offer more than just products to customers has been around for a long time. Indeed, it could be argued that the birth of advertising in the 1920s was based on an idea of selling ideas rather than products.

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Best habits for maintaining smartphone security

IT News

Discover our four tips for ensuring you don’t fall behind when it comes to secure use of your smartphone.

Smartphones are the new El Dorado for hackers. Cyber-attacks – whether on our computers or our mobile devices - have become commonplace, due to the large amounts of sensitive data that we store on them. In consequence, failing to update your OS and mobile applications represents a real danger to the security of our personal data.

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Development team: User Stories, when to test them?

IT News

When should a developer team test its productions? Read on to find out when – and under what conditions – developers should test the work they’ve completed in a development sprint.

As part of an agile method and more particularly the Scrum method, when is it most appropriate to perform functional testing of the application that’s being developed?

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SXO: A New Approach to Search Optimization

IT News

As User Experience becomes a key element in search analytics, a new approach to web and content design is necessary.

Chances are, you’ve already heard of Search Engine Optimization (SEO). The buzzword has been around for well over a decade, growing from a relatively simple system of adding keywords into webpages, to a complex science of creating content that will be ranked well by Google’s ever-evolving search algorithms.

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Which agile method to choose for different types of project?

IT News

The implementation and use of a method is more likely to be successful in environments that are open to adopting the specific mind-set promoted by the method.

For that reason, there’s no systematic formula for applying agile methods (including Scrum, Kanban, Scrumban) in IT development projects. No method is better than the other; their effectiveness depends on the context in which the choice of method will be made.

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