As brick-and-mortar businesses go digital, they’ll be rewarded for listening to their customers and keeping things personal.
As we approach the 1-year mark of the onset of the Covid-19 crisis – which still appears very far from being over – one thing has become undeniably clear: having a strong digital presence is no longer just an option for most retailers – it’s a necessity.
Some familiar concepts are evolving and expanding, while new approaches are also emerging to serve the changing economy.
While 2020 is now behind us, much of the disruption and many of the changes it brought to our lives are still firmly here – and in many cases won’t be going anywhere anytime soon.
Nevertheless, despite the obvious negatives of the crisis, the dramatic shifts in lifestyles and consumption it has made necessary have also given rise to some very innovative new processes and product offerings – as well as marketing methods employed by companies to engage customers.
Getting into e-commerce is possible for virtually "anyone". But doing it well and professionally is something that only a much smaller number of people have managed to achieve. Confidence, data security, proximity, customer service quality... How much do you want to make your customers’ lives easier? You need to give them the most comfortable browsing and shopping experience possible.
Gathering data on customer activity is only useful if you have a good way of managing it.
As companies continue to strive for greater insights into their customers’ experiences and behavior, they have gone to great lengths to accumulate significant amounts of data on online user activity.
However, the reality of consumers’ online behavior is that it is often fragmented and hard to codify into a coherent picture.
Companies seeking to adapt to the digital world can be held back by a range of factors – none of which are insurmountable.
The idea that companies need to embrace digital if they are to survive and thrive in the current economy is now well-established.
We’ve already discussed the idea of Digital Transformation, as well how the Covid-19 crisis has made it more important than ever.
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Improved customer service, more seamless sales, returns and deliveries... What are some of the strategies e-commerce sites set to pursue in the new year? The online shopping behavior observed during this year’s lockdown periods provide strategic insights for executing successful online sales in 2021.
What is Lean? Several definitions of the concept coexist. The first thing to keep in mind is that the ultimate goal of Lean is to build over the long term. Lean was born in the industrial sector, at Japanese car giant Toyota. The concept was then formalized in the United States in the 1990s, and today has effectively been applied to all industries.
The e-commerce sector has been boosted by the health crisis. E-merchants need to adapt their delivery models and think in the long-term in order to to retain new e-consumers that they have gained as a result of the new – and probably temporary – situation.
As the Internet of Things and the data it provides has expanded, companies need to find new ways to understand and use it.
The idea that companies use data collected from consumers is far from new.
What was once an activity restricted to physical surveys and in-person focus groups is now a vast, largely automated ecosystem of analytical processes that track, gather and attempt to interpret the huge amounts of data we generate through our activity on and with the internet.