Why is the Direct to Consumer (D2C) model coming back into fashion? The concept has indeed existed for a long time, at the manufacturer Dell for example.
Some brands are proud to call themselves D2C, or even direct brands. These companies have a distribution model that directly serves the end consumer without going through intermediaries and/or points of sale, in areas where brands usually go through distribution channels.
As designers begin to combine insights from behavioral psychology with the vast computational power offered by Artificial Intelligence (AI), a new approach to UX design has surfaced: Behavioral Design.
Behavioral Design, in simple terms, is a process of persuading people to engage in certain behaviors through intentional design techniques.
How can you be sure you’re designing the right thing before investing a lot of money to build it and then potentially realizing that the "thing" you’ve designed is irrelevant or inappropriate?
The Design Sprint has been created to help these types of questions.
How can we make safer product decisions?
The Design Sprint is a game-changer.
To get the most out of a Design Sprint, you need to focus on the right setup, preparation, and uptime – otherwise, you risk having an expensive Design Sprint session that doesn’t produce real results.
Let’s summarize the essential aspects and success factors of a good Design Sprint.
If you're involved in product management, you've probably heard of Design Thinking. We previously wrote an article on this topic, which you can find in our blog.
Design Thinking is an iterative process whose main objective is to deeply understand users. By questioning the assumptions of what we think we know about a user, we can reapproach issues from new angles, in order to identify alternative strategies and solutions that may not be immediately apparent with our initial level of understanding.
Emotion and customer satisfaction are really hot topics for 2021. Companies are keener than ever to know the emotional positioning of their customers and identify the reasons they buy on the web. They also want to know what makes them loyal and the reasons that lead them to buy from the competition. Improving understanding of customers makes it possible to better meet their expectations and requirements.
Businesses around the world are finding new and exciting ways to reach their customers.
While the last year has been a difficult one for many, the disruption that defined it has sparked a profound acceleration and evolution in the way people shop online.
Although e-commerce has already been around for over two decades, it’s only in the last few years that we’ve begun to see it move beyond the standard website format to become a multi-platform ecosystem. This shift has provided marketers with plenty of opportunities to get creative.
As technology and user expectations continue their relentless evolution, so too does the bridge between them.
If 2020 taught us one thing, it would be that digital technology is not just an important tool – it is what much of our world is built on, and relies on in order to function.
We explore the planet’s most technologically advanced centers and what makes them so smart.
While the concept of the Smart City has been the subject of a lot of hype over the last few years, there are a number of metropolises around the world that do in fact deserve the title.
Digitizing operations and services is still a major challenge for companies: here’s how to get it right this year.
Digital Transformation is a wide concept that refers to a range of different ideas, processes and approaches to using digital technologies to improve and optimize functionalities. It’s a concept that has been adopted and pursued in many different areas, from governments and public services to businesses and individuals.